Taylor Swift's "Eras Tour" dominates the box office with $31 million in its second weekend.
"Eras Tour" set records as the highest-grossing concert film in North America.
Martin Scorsese's "Killers of the Flower Moon" opens strongly with $23 million, making it Apple Studios' largest production.
"Killers of the Flower Moon" tells a historical crime story about Osage Nation murders in the 1920s.
The film, with Leonardo DiCaprio, Lily Gladstone, and Robert De Niro, marks Scorsese's third-best opening.
Apple plans to invest heavily in theatrical releases before streaming, with more high-profile films in the pipeline.
"Killers of the Flower Moon" appeals to a broad audience with positive reviews and an Oscar campaign.
The horror sequel "The Exorcist: Believer" ranks third at the box office.
"PAW Patrol: The Mighty Movie" and a re-release of "The Nightmare Before Christmas" follow in fourth and fifth place.
Both "Eras Tour" and "Killers of the Flower Moon" have lengthy run times, making for a movie marathon.